Leading home textiles supplier is delighted to reveal its new eco-friendly branding
The new eco-friendly branding, Mindful Planet, highlights a growing social and ethical recognition of the role Portfolio Home plays in its environmental impact as a leading UK supplier of home textiles.
According to Portfolio Home, the business recognises the importance of championing a better way of doing business and doing the right thing by people and the planet. “At Portfolio Home, we have three core values for our Mindful Planet brand” states Paul Callan, Managing Director at Portfolio Home. “Caring for our planet, ethically sourcing our products and improving people’s lives - our values represent what’s important to us, our retailer and the end consumer”.
Portfolio Home’s Mindful planet has a simple green leaf logo with the strapline, ‘responsibly sourced’. “Mindful Planet will appear on packaging and product listings to signify a continued commitment to considerations and development of more sustainable alternatives to help reduce the carbon footprint, offer an eco-friendlier product and present a fairer way of operating.”
The new products being launched which have been merited with the Mindful Planet logo have a greater focus for the supplier who’s aiming to help improve home textile sustainability and responsible sourcing, by releasing new, more eco-friendly material compositions into future ranges including Better Cotton Initiative (BCI) cotton, organic cottons and recycled polyester to name but a few.
Portfolio Home works closely with a global network of trusted partners with the aim that the materials used in the manufacture processes are socially and ethically-sourced. Currently, all products are produced to a product safety minimum of OEKO-TEX® STANDARD 100 but the business endeavours to ensure products are fairly made with a priority on fairer and increasingly ethical working practices. “Our new branding highlights this commitment to a brighter, greener and more sustainable future and we’re working towards protecting the environment, conservation, human rights and renewable resourcing when it comes to our products. There’s a long road ahead but we’re pleased to be on this journey” concluded Paul.