What Will Christmas 2020 Look Like for Retailers?

There have been many challenges as well as opportunities for retailers this year, and with one of the biggest trading periods of the year on the horizon, Christmas sales ought to be considered now due to the new nature of consumer shopping behaviour.

Christmas 2020 will be different to any other year. In the past few months, we’ve seen a surge of shoppers flocking to retailers during lockdown but we’ve also seen huge increases in demand for products online. Retailers with a solid e-commerce website are sure to maximise online visitor opportunities in the run up to Christmas and having new ‘must-have’ products is going to be a key to success for any retailer.

Prepare for Christmas demand now

Many customers that would have traditionally come through the doors of a retailer will have now become familiar with buying online over the pandemic and that this is likely continue of the festive season especially when the colder days and longer nights draw in.

According to Mastercard Spendingplus, online UK e-commerce sales increased by 72% year-on-year as pandemic drives consumers online. Savvy retailers can maximise these potential sales almost immediately by ensuring online platforms are accessible and have a wide selection of Christmas products available to buy both instore and online.

Offering products both online and instore allows for the possibility of click and collect, direct dispatch (from a supplier to the customer) and of course straight forward order transactions.  However, the customer wishes to order, retailers should have the options to meet their needs.  In terms of product selection, Christmas shopping is a time of wonder, fun and magic for kids and adults alike so ensuring you have affordable festive products is key. Christmas trees, decorations, lights and novelty items are all great choices however many retailers are overlooking an obvious ‘no-brainer’.

Home furnishings such as cushions, throws and bed linen has seen an incredible 57%* growth year on year and this is expected to continue into the Christmas shopping season. Home furnishing products which are designed specifically for Christmas are certain to help drive sales this festive season. Duvet covers which feature traditional images, bedding for children, soft throws and quality cushions are all viable options to help add-on sales to your customers shopping baskets. It’s no secret that during the pandemic, households across the UK have taken to making home improvements and these items add the perfect finishing touches.

To conclude, the savvier retailers are combing both increased demand for home décor with the surge in online shopping. Ensure that the Christmas products you want to push are aligned at the forefront alongside products your customers want such as cushions and throws to optimise selling opportunities.

Portfolio Home are one of the UKs leading Christmas home textile product suppliers. We work with the major retailers to bring you the biggest and best selection of trending decorative Christmas cushions, throws and bedding at fantastic wholesale prices. Shop our whole Christmas range by requesting a FREE brochure simply click here

* www.comscore.com

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