With UK retailers safely now reopened, there are obvious questions on how to drive footfall against a background of uncertain consumer confidence and thriving internet sales. At Portfolio Home, we’ll briefly look at this conundrum our traditional high street customer is facing.
Lockdown presented many challenges for retailers and consumers alike. With the rise of ecommerce, online retailing surged through convenience of delivery and wide product choice however all these online benefits could lead to difficulties in the future as retailers as we all adjust to a ‘new normal’.
With consumers now having the luxury of easy online ordering where does that leave traditional bricks and mortar retailers? Loyalty should never be underestimated. In time you’ll see returns from your regulars that physically want to feel the quality of the home textile products. After all, your loyal customers are purchasing from you because they have a good experience with your brand and trust the products you stock. Those consumers that have never shopped with you before may need some more convincing…
Simple FREE tips to help you get noticed by new customers
Improve your SEO Google ranking
This sounds much more difficult than it is. For local and independent retailers this is a must. Simply Google your business, claim your ‘Google My Business page and provide all your retail information (contact details, opening hours, images, promotions and more). Your business will appear on Google so new consumers can find your business and what you’re all about.
Get connect of social media
Take advantage of the digital age and build your brand on Instagram, Facebook and Twitter. Adding relevant quality posts about your range, your brand and your ethos will help you get visibility of your physical retail space and get more people through the door.
Previous research suggest many regular online shoppers are of a younger demographic and looking for online bargains. Enhancing your product range to include some higher price point, quality products could help you distinguish a clear value proposition and difference with online retailers.
For over 40 years, Portfolio Home have designed, manufactured and supplied high quality home textiles to retailers throughout the UK. If you’re a high street retailer, garden centre or independent shop = we’d love to explore opportunities to work with you. We have a fantastic range of bedding, cushions, throws, curtains, towels and table linen. As part of our commitment to customer excellence we can provide POS and images for your retail business to help you get ahead with Portfolio Home products.
For more information on stocking our range and how this could benefit you, contact us today email@example.com