A QUICK & SIMPLE GUIDE TO SELECTING THE PERFECT TOWELS FOR YOUR CUSTOMERS

Bath towels are a household essential item. A good quality bath towel will offer spectacular design, be soft to the touch, moisture absorbent and durable. All these properties are a pre-requisite to a good towel and they ultimately ensure we are kept clean and dry. When selecting any towels from a supplier, there are some key things you should consider.

THE FINER DETAIL

Often, we judge a towel by its feel alone however, we recommend taking a closer look to inspect the GSM (Grams per Square Meter (g/m2)). A better-quality towel will have a higher GSM and feel heavier. This additional weight generally indicates durability and absorption. Lower quality, thinner towels have around 300-400GSM whilst luxury, heavier towels offer between 450-600GSM. Generally, the higher GSM, the better quality.

100% COTTON IS A MUST

Cotton is an organic material with absorbent natural fibres. It’s renowned for it’s ability to attract water with research suggesting it can absorb up to 27* times it’s weight. We strongly recommend selecting a 100% Cotton towel that can offer a practical solution such as moisture absorbency but is also soft and cosy.

THE CRAFTMANSHIP

On a technical level, if the loops of the towel are dense on construction, then you likely have a good towel. Often looser, less tightly packed towel threads indicate poorer craftsmanship. Towels with thick stitching indicate quality craftsmanship and you can see this all the way around the towel to stop the edges fraying.

IT’S ALL IN THE DESIGN

It’s no secret – consumer want choice. Traditionally, the same tired, white towel sets have flooded the markets in both domestic and commercial environments but having a range of towels that allow consumers to find their inspiration can only be a good thing. A mix of vibrant colours, unique designs and different remits of texture offer consumer choice, gives consumers a ‘wow’ factor for their bathrooms and provide your business with a point of difference from your competitors.

THE PORTFOLIO HOME RANGE OF TOWELS

At Portfolio Home you’ll only find a great selection of quality towels. We have a wide variety of sizes to accommodate your needs. From face towels and hand towels through to bath towels and large bath sheets. We offer new dimensions of colour from eye-catching hot pink to subtle abstract designed white towels.

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